The experiment also showed that women gravitate toward soft colors, while men like bright ones. Designing for a Specific Gender.Īccording to Kissmetrics, both men and women had the same general preference when it came to light and dark colors.
Aesthetically stimulating color palette and balanced color stories influence usability, navigation, interactions and provide clarity of content to users. The right selection of colors is an important aspect for readability and accessibility of the web products. Colors create an overall harmony and set a recognisable powerful language for a brand.Ī Research by the Institute of color research - CCICOLOR reveals that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.įor more detail on the CCICOLOR research - 2. The basic mood, overtone, undertone, experience and the concept of an application or a website are coordinated through colors. Colors coordinate the basic experience for web products.
#FOOD COLOR UI HOW TO#
The understanding of color theory can be a challenge, but when used in the right context, colors can convey enhanced meaning and add value to web products.Īs we also explained in our previous blog post - From Hue to Color Story - A Basic Understanding of Colors - color is a powerful tool to communicate a specific mood and evoke feelings in consumers and the right use of colors makes a website or an application look more natural and put together.Īs touch becomes restricted, it's important to consider how to make a website or an application more noticeable, promote business and engage the right users on the screen through colors.ġ. When it comes to designing an engaging user interface, color is considered to be the most important aspect. Colors are a way of generating emotions and have the ability to engage consumers.
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